I said the other day that I've been thinking a lot about Heroes recently but watching this trailer for Jyothi Lakshmi reminds me of the old debate about "female Heroes" in films. What's the difference between an "author-backed role" for a heroine, a "woman-centric film", and a "female hero"? I feel like we have strong heroines, who may even be the protagonist, like Katrina Kaif in Bang Bang, but they are still heroines. "Women-centric film" is usually the tag put on those dull, Miramax-ish movies where the lead role goes to an actress either looking to break out of heroine-ing or an actress past her heroine-ing prime but who still attracts media interest. (YAWN!)
A female hero is something different. It's something in the way the camera films her. The way she faces the audience. We can desire her, as we desire male heroes, but we also want to be her. Male heroes aren't all powerful nor are they always in control. And they can be fetishized by the camera as much as any item girl can be but there is something in the way a hero is portrayed… a magnetism. To see a woman in the same light. I think that's what Puri Jagannadh manages to capture with Charmme in this trailer. You can't take your eyes off her.
At least I couldn't.