Secondly, this past weekend I met up with Asim from uPodcast in New York. When conversation turned to films, it sounded suspiciously just like an episode of uPodcast and got me thinking about things. Like how the only guys able to bring out the families anymore are the Three Khans (and to a lesser extent Ajay and Akshay and Hrithik) because with them you know what you'll be getting and what you'll be getting is a good time. Besides the fact that the Three Khans are wonderful, I think this also has to do with the fact that they're holdovers from the previous era. It's brand recognition that cuts across a lot of different ages and classes. EVERYbody knows Aamir, Salman, and Shahrukh. How many who aren't industry watchers or Internet gossip column readers know these new guys (and gals)?