From "a sources" aka some marketing materials probably sent around to every two-bit media outlet:
A source says, "The brief for Ranveer's look was to create a fantastical, magical wanderer who would literally come in and toss things up. Being a Chinese food brand, some Oriental detailing needed to be worked into the outfit, but also the sense of adventure, madness, exuberance, fun - basically everything that Ranveer is. They created a Shaolin chef meets steampunk meets The Mad Hatter meets the Wild West look. The whole look was done in distressed leather with hints of dusty gold. The highpoint was the hat that they made for Ranveer. The basic hat came from an old hat-making company in London. This hard-leather top hat we embellished with eccentric accessories from Chor Bazaar - things like a pair of original World War II motorbike glasses, a compass, collapsible telescope, postcards of old kings and celebrated army officers, medals of victory, clock faces, pins and feathers.
He wore this outfit with a pair of winged gold boots, a nod to Hermes - the Greek God of messages and good news. This was topped off by a pair of round yellow-glass sunglasses and a rakish red scarf."
I'm sorry to disappoint anybody expecting me to be outraged because I actually kind of enjoyed the blend of unapologetic orientalism and crass marketing on display. I mean, is there a better man for it than Ranveer Singh with an oddly Javed Jaffrey circa 1985 hair-style?! And he's taking his duties to make "Ranveer Ching" charming and attractive so seriously, how can I be mad? I grew up listening to the Strawberry Shortcake soundtrack, what do you want from me? If companies want to give me songs and dancing in exchange for listening to sales pitch, I'm okay with that. Now how about a spin-off short marketing film where "Ranveer Ching" has to fight off some spaghetti monster or something, hmmm?
Oh, and speaking of outrage, I did appreciate this response to somebody seeking to ban PK because of the poster.
Dismissing the plea, the apex court told the petitioner, "If you don't like then don't watch the film but don't bring religious facets in it", adding that, "these are matters of art and entertainment and let them remain so."
Haaaa! I hope we start to see this attitude more often. Don't like; don't watch. It's my philosophy for my blog--don't like me; don't read.