A decade or more ago, the publishers of English newspapers scorned Indian language readers, assuming that, as hundreds of millions more Indians became literate, they would turn automatically into consumers of English papers. But the steady rise in literacy rates—from 64.8 percent of the population in 2001 to 73 percent in 2011—has had unexpected consequences. The new middle class is increasingly found in smaller towns, and prefers to read in its own regional language, rather than English. Meanwhile, major media houses have discovered that English readership is declining or stagnant, and that advertising rates in English papers cannot be pushed much higher.
I'm sure you all have your own opinions and maybe this is off but it does track with what I've observed--where English press and increasingly "Bollywood" are aimed more at the global audience while regional languages and films are for the people at home.
Anyways, have a great day, folks!!