* A look at the marketing of Satyamev Jayate:
The weapons that have been deployed for this ‘ultimate war for eyeballs’ are commensurate with the magnitude of the task. The biggest eyeball magnet – Aamir Khan. Fresh new content – A reality show that is devoid of category clichés like ‘doctoring’ and screechy hype. Scale – The show will be simulcast on the bouquet of Star channels, in multiple languages and DD, for the first time ever. Innovative marketing – the promos are being run in cinema halls. Following the Bollywood tradition of using an item number to create a buzz about a film, a song has been released to publicize the TV show.
* Miss Lovely has been picked up by Amsterdam-based Fortissimo... maybe it will make it to the US!
* Kailash Kher, I love you but shut up about Kolaveri Di.
"Kolaveri di for me is much-hyped and much-touted number, no thanks to the social media. The collapse of the movie led to the collapse of the song itself."
Did you even hear the rest of the soundtrack? It's by far the best film album to come this year so far and a real strong debut from an up and comer. Maybe "Kolaveri Di" was a viral hit but it's still a good song...
* Sid is remaking Vicky Donor. He's a good choice for lead, actually.
* Hiring Bebo for Heroine has put a serious dent in Madhur Bandar-car's pockets.
How will he afford his bananas and Bebo's outfits?!
* Vijay joins Akshay and Prabhudeva on the sets of Rowdy Rathore!
* Randeep Hooda "in character" by being drunk on set. Um... it's called acting?
To stay in character, I went on sets drunk, because I wanted a slur in my dialogue and unsteadiness in my gait. I realised that there is a thin line between being a party drinker and an alcoholic. There was a time when I was craving for a drink at 11 am.”
* Rajat Kapoor talks FATSO and it's pretty standard stuff.
I liked this little tag ending:
Do you still don’t own a cell phone?
Then how do you communicate?
It is very easy actually. Cell phones are devices for people who want to have affairs and to send dirty SMS’s to each other. If you don’t need it for that you just don’t need it.
HA HA HA!!! Stay cranky, Rajat!
* Isha Sharvani (remember her?) will be debuting in Malayalam film.
* Deepika Padukone to to a classical dance in Kochadaiyaan. Here's something for the classical dancers to answer: how do you rate her skills?
* And we'll end on a wistful note... Balki talks about Rajesh Khanna to writer Gayatri Jayaraman.
Some years ago, I was searching for Khanna’s cell phone number. I wanted to interview him for a series in which we were revisiting the living legends of Indian cinema. A friend in the industry, who had access, warned me against meeting Khanna. “If you must interview him, do it over the phone,” he said. Why, I asked. “You will not be able to bear meeting him, the state he is in” he said, kindly.
Akshay himself tweeted this with a very sweet message... is it any wonder he's my favorite hero?
And the making of...
The teaser for "Imported Kamariya." I'm not sure what I think of this yet. I get that it's supposed to be a parody but I think they wanted their cake and to eat it to, you know? They hired the exotic import as a "joke" but what makes it different from the "non-parody" songs? Wouldn't it have been more of a parody of Bollywood's love of exotic imports to get a dark girl who can really dance and put her in a blond wig? That would have been a lot cleverer if you ask me - the song could have had her come out in a Western-style dress and dance like an awkward white girl on the verse and then rip the dress off on the chorus to reveal a raunchy faux country belle item girl outfit and the crowd would go wild.
Or something. I'm just spitballin' here. Anyone else have thoughts?