As I was writing my Box Office Poison entry on Mission Istaanbul my mind kept cycling back to this one thought - why does it offend me so much to see Zayed Khan as the lead of this film? In the piece, I theorize a bit on why he was chosen, including his (most likely) low price and the influence of the producers, and what it said about Apoorva Lakhia’s lack of respect for his audience. It’s that final bit that I really want to dig into here because I think when producers thrust these star children at us in film after film, even as they are rejected at the box office, it does show a real lack of respect for the very people who are supposed to pay money to go and see the films.