Forget product tie-ins and carpet bombing television chat shows. THIS is how you promote a film to Filmi Girl - by having your lead actors in dance off for my amusement.
WHO ARE YOU GOING TO VOTE FOR?! (Hint: The correct answer is Akshay.)
WHO ARE YOU GOING TO VOTE FOR?! (Hint: The correct answer is Akshay.)
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2 comments:
Hey FG,
Bollywood has really taken to youtube to promote the films. We nowadays see so many different marketing gimmicks and some of them are really impressive...... like this one.
I only wish, our SI industry would also take to youtube and learn from Bollywood. We are still stuck in the music launch/trailer release and nothing else mode......
I liked this concept a lot - it's very clever and fun. I can't think of any other films who are doing anything like this.
What I really am growing to dislike are when films dump numerous 10s or 15s teasers all over the place - dialogue or otherwise. It gets to be too much...
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