And while not every Bollywood celebrity has jumped on the Twitter bandwagon, it certainly feels like most of them have. Veracious over at ...So They Dance has done some entertaining posts snarking some of the more clueless Bollywood celebrity tweets but I thought I would look at Bollywood twitter a little differently today.
The thing about Twitter is that you can use it in a variety of ways - some people just post the occasionally proclamation or news story. @akshaykumar does this, tweeting things like links to his new commercial.
And then there are celebrities like Hrithik Roshan - @iHrithik - who makes proclamations a bit more personal in style but still using Twitter mostly as a platform for TELLING people things.
@ajaydevgn is another like this - sometimes these guys will do organized Q&As where they will answer fan questions but it's all very straightforward and I appreciate that. If you don't want your private life all up in the media, don't give them anything to work with, if you can help it. Keep it focused on business.
But then there are the celebrities who just let it all hang out - and I can appreciate that, too. The danger, though, is that a fan might find that she likes certain people much, much less when she finds out more about them.
Maybe they make pretentious references to Star Wars and basically act like they invented the Internet - @udaychopra
- or announce that they find the writings of batshit insane and sociopathic Ayn Rand meaningful like Dia Mirza - @deespeak
Or think rape jokes are hilarious and Nickelback is quality music - @juniorbachchan - who also enjoys playing with his Twitter followers like they are Sims. I think from all the Bollywood celebrities, I found that the more I read his overly entitled and inane tweets, my opinion of him, which had been fairly neutral, sank into the ground.
That is the danger of letting it all hang out.
So, who do I love on Twitter? Let me tell you it!
@arshadwarsi2010 You knew that one already, right? Arshad Warsi tweets a mixture of loopy nuggets of wisdom, updates on his shooting schedules, delicious lunches, adorable kids, and the occasional flirty response to beautiful ladies. He comes across as a real genuine guy in a sea of entitled star sons and I really appreciate that. And his twitpics of him salsa dancing with Shipla Shetty.
@vivek_oberi Another class Twitter act, Vivek Oberoi banters with fans, twitpics his exotic locations, charity work, and tells hilarious stories about his adventures - all in 140 characters or less. I am going to admit here that while I never had negative feelings about Vivek, I wasn't a huge fan until I started following him on Twitter and got a sense of what a genuinely nice person he is.
@kjohar25 Karan Johar is exactly as bitchy and hilarious as you might expect. And I love his updates on parties, gossipy hints at things, and just his general Karan Johar-ness.
Honorable mentions go to @actor_siddharth for his always entertaining IPL live tweets, @shahidkapoor for his stream of consciousness ramblings, @riyasen24 for her adorable chocolate pastry updates, and @kalkikanmani for liking Doctor Who.
So, who are your favorites? I know there are some @iamsrk fans out there - I had to unfollow him because my feed was getting overly clogged with some epic #srkangels sessions - but I'm curious to hear what everyone has to say about Twitter. As a promotional tool, I don't know if it's all that great for individual films but as a personal PR tool for celebrities, I think if you use it right, then it can become a powerful tool for controlling your public image yourself.